Niloofar Falahi

Data-Driven Strategist

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About me

Analytically minded professional with a background in marketing and a passion for data-driven decision- making. Skilled at uncovering insights from complex datasets and bridging business needs with data analysis. Transitioning into full-time data analyst roles, leveraging experience in performance optimization, user behavior analysis, and reporting.

I design data-driven strategies and insights that help businesses grow.

With years of experience in marketing, communications, and data analysis, I have developed the ability to understand client needs and translate them into actionable solutions. From SEO optimization and customer engagement strategies to campaign analytics and reporting, I bring expertise across industries—ensuring reliable, results-focused support tailored to your business.

I’ve spent most of these years working across different areas of marketing and analytics, from SEO optimization and CRM-driven campaigns to strategic communications and market research. Having managed projects that delivered measurable business impact, I can provide you with clear, data-backed suggestions and insights to move forward. With me, you won’t get one-size-fits-all solutions—I offer a variety of tailored options we can refine together.

What I do

From understanding your business goals, analyzing data, and delivering actionable insights, I cover everything that helps you make smarter, data-driven decisions.

Data Analysis

I uncover insights from complex datasets, helping businesses track performance, optimize processes, and make informed strategic choices.

Marketing Analytics

From campaign performance and customer segmentation to ROI measurement, I analyze your marketing data to identify what truly drives growth and engagement.

Market Research

If you need to understand your target audience, competitors, or market trends, I conduct research and deliver clear, evidence-based insights that guide smarter business strategies.

Core Skills

Python
90%
Excel
95%
SQL
60%
Google Analytics
80%
Market Research & Customer Insights
85%

My Experience

JUN 2021- OCT 2022

JABAMA

Senior Marketing Specialist

GA-driven SEO optimization (300% visibility). Leveraged market research for UX redesign. Data-driven strategy enhanced engagement.

NOV 2019 - FEB 2021

BODYSPINNER

Social Media & Communications Manager

Data-driven campaigns boosted sales. Leveraged CRM for engagement optimization. Managed digital marketing initiatives.

OCT 2018 - NOV 2019

TAPSI

Senior Strategic Communications Specialist

Developed content calendars/guidelines. Executed data-driven content strategies. Crafted journey-based communication strategy.

JUNE 2016 - SEP 2018

DIGISTYLE

Marketing Specialist