Niloofar Falahi
Data Analyst | Marketing & Customer Insights
I work at the intersection of data, marketing, and customer understanding. My background combines market research, digital marketing, campaign performance, and analytics, with a focus on turning complex information into clear insights and practical decisions.
Based in Antwerp · Open to data, marketing analytics, and insights roles
What I do
Data & Reporting
I analyze data, structure KPIs, and create clear reports that help teams understand performance and make better decisions.
Marketing & Customer Analytics
I connect campaign results, customer behavior, CRM signals, and web analytics to improve targeting, communication, and growth.
Market Research & Insights
I work with qualitative and quantitative research to identify patterns, drivers, barriers, and customer needs.
About me
I am a marketing and insights professional transitioning into data-focused roles. Over the past years, I have worked across digital marketing, campaign strategy, customer communication, market research, and performance analysis. This mix shaped how I work: I do not look at data only as numbers, but as signals about people, behavior, needs, and business decisions.
I am currently completing an MSc in Business Economics with a focus on Data Science and Artificial Intelligence at the University of Antwerp. My goal is to work in roles where I can combine analytical thinking, customer understanding, and clear communication.
- Based in: Antwerp, Belgium
- Focus: Data, marketing analytics, customer insights
- Tools: Python, SQL, Excel, GA4, Power BI
- Current: MSc Business Economics – Data Science & AI
Skills
Analytics
Python · SQL · Excel · R · Power BI · Data cleaning · EDA · KPI reporting
Marketing Analytics
GA4 · Campaign analysis · SEO performance · Funnel analysis · CRM · HubSpot
Research & Insights
Survey analysis · Qualitative synthesis · Segmentation · Concept testing · Customer insights
Reporting & Decision Support
Analytical reporting · Insight synthesis · Dashboard presentation · Business recommendations
Languages
English — C1
Professional working proficiency
Dutch — B1
Intermediate, actively improving
French — B1
Intermediate
Persian — Native
Selected experience
Market Researcher — Human8
Consumer insights · Survey analysis · Qualitative synthesis · Segmentation
Worked on multi-market consumer research projects by analyzing quantitative survey results and qualitative inputs, supporting client-ready insights, report storylines, and recommendations.
Senior Marketing Specialist — Jabama
GA4 · SEO · Campaign performance · CRM · Customer journey
Led data-informed marketing and SEO activities, using performance data and customer insights to support campaigns, content optimization, and growth decisions.
Social Media & Communications Manager — Bodyspinner
CRM insights · Digital campaigns · Social media · Performance reporting
Managed digital campaigns across social, email, SMS, influencer, and paid channels, using campaign metrics and customer signals to improve engagement and sales outcomes.
Marketing Strategy Senior Advisor — Revaal Business Consulting
Market inputs · Strategic recommendations · Tourism · Impact evaluation
Developed marketing strategies and evaluation frameworks using field data, market signals, and behavioral inputs for investment and tourism-related projects.
Achievements
Top 10 Finalist — Crelan Data Science Challenge 2025
Issued by University of Antwerp · Faculty of Business and Economics / Crelan · Nov 2025
Top 10 team in an academic data science challenge focused on credit risk modeling, evaluated via AUC on a competitive leaderboard. Applied feature engineering, model comparison, and validation techniques.
#Credit risk modeling #Feature engineering #Model validation #AUC
Iran’s National Elites Foundation Scholarship
Issued by Iran’s National Elites Foundation · May 2010
Awarded as academic recognition for strong educational performance.
Education & Certificates
M.Sc. Business Economics - Data Science and Artificial Intelligence
University of Antwerp-Belgium
GPA: 15.86/20 - Cum laude
Focus: Machine Learning, Data Analytics, Business Applications of AI
Relevant skills: Python, SQL, experimental thinking, analytical reporting
M.Sc. Business Administration - Electronic Commerce
University of Tehran-Iran
GPA: 19.25/20
Focus: Digital business, customer behavior, marketing technology, analytics-driven decision-making
Data-Driven Decision Making (DDDM)
Course Certificates Completed:
Data-Driven Process Improvement
Data Analysis and Visualization
Applied Analytics and Data for Decision Making
Value Chain Management
Course Certificates Completed:
Managerial Accounting: Cost Behaviors, Systems, and Analysis
Managerial Accounting: Tools for Facilitating and Guiding Business Decisions
Operations Management: Organization and Analysis
Operations Management: Quality and Supply Chain
Developing a Winning Marketing Strategy
Developing a Marketing Mix for Growth
Contact
I am open to full-time roles, interviews, and professional conversations related to data analysis, marketing analytics, customer insights, and market research.
Based in Antwerp, Belgium