Niloofar Falahi
Data Analyst | Marketing & Customer Insights
My work sits where data, marketing, and customer understanding meet. I bring experience in market research, digital marketing, CRM, campaign performance, and analytics, and I enjoy translating complex information into clear insights that help teams understand customers better and make stronger business decisions.
Based in Antwerp · Open to data, marketing analytics, and insights roles
What I do
Data & Reporting
I analyze data, structure KPIs, and create clear reports that help teams understand performance and make better decisions.
Marketing & Customer Analytics
I connect campaign results, customer behavior, CRM signals, and web analytics to improve targeting, communication, and growth.
Market Research & Insights
I work with qualitative and quantitative research to identify patterns, drivers, barriers, and customer needs.
About me
My work started in marketing, close to campaigns, content, customers, and the small signals that show why people click, buy, hesitate, or come back. Over time, I became more interested in the patterns behind those signals: what the data says about behavior, needs, and business opportunities.
That is what led me toward marketing analytics and customer insights. I bring experience across digital marketing, CRM, campaign strategy, market research, and performance analysis, and I like turning complex information into clear insights that help teams understand customers better and make stronger decisions.
- Based in: Antwerp, Belgium
- Focus: Data, marketing analytics, customer insights
- Tools: Python, SQL, Excel, GA4, Power BI
- Current: MSc Business Economics – Data Science & AI
Skills
Analytics
Python · SQL · Excel · R · Power BI · Data cleaning · EDA · KPI reporting
Marketing Analytics
GA4 · Campaign analysis · SEO performance · Funnel analysis · CRM · HubSpot
Research & Insights
Survey analysis · Qualitative synthesis · Segmentation · Concept testing · Customer insights
Reporting & Decision Support
Analytical reporting · Insight synthesis · Dashboard presentation · Business recommendations
Languages
English — C1
Professional working proficiency
Dutch — B1
Intermediate, actively improving
French — B1
Intermediate
Persian — Native
Selected experience
Market Researcher — Human8
Consumer insights · Survey analysis · Qualitative synthesis · Segmentation
Worked on multi-market consumer research projects by analyzing quantitative survey results and qualitative inputs, supporting client-ready insights, report storylines, and recommendations.
Senior Marketing Specialist — Jabama
GA4 · SEO · Campaign performance · CRM · Customer journey
Led data-informed marketing and SEO activities, using performance data and customer insights to support campaigns, content optimization, and growth decisions.
Social Media & Communications Manager — Bodyspinner
CRM insights · Digital campaigns · Social media · Performance reporting
Managed digital campaigns across social, email, SMS, influencer, and paid channels, using campaign metrics and customer signals to improve engagement and sales outcomes.
Marketing Strategy Senior Advisor — Revaal Business Consulting
Market inputs · Strategic recommendations · Tourism · Impact evaluation
Developed marketing strategies and evaluation frameworks using field data, market signals, and behavioral inputs for investment and tourism-related projects.
Achievements
Top 10 Finalist — Crelan Data Science Challenge 2025
Issued by University of Antwerp · Faculty of Business and Economics / Crelan · Nov 2025
Top 10 team in an academic data science challenge focused on credit risk modeling, evaluated via AUC on a competitive leaderboard. Applied feature engineering, model comparison, and validation techniques.
#Credit risk modeling #Feature engineering #Model validation #AUC
Iran’s National Elites Foundation Scholarship
Issued by Iran’s National Elites Foundation · May 2010
Awarded as academic recognition for strong educational performance.
Education & Certificates
M.Sc. Business Economics - Data Science and Artificial Intelligence
University of Antwerp-Belgium
GPA: 15.86/20 - Cum laude
Focus: Machine Learning, Data Analytics, Business Applications of AI
Relevant skills: Python, SQL, experimental thinking, analytical reporting
M.Sc. Business Administration - Electronic Commerce
University of Tehran-Iran
GPA: 19.25/20
Focus: Digital business, customer behavior, marketing technology, analytics-driven decision-making
Data-Driven Decision Making (DDDM)
Course Certificates Completed:
Data-Driven Process Improvement
Data Analysis and Visualization
Applied Analytics and Data for Decision Making
Value Chain Management
Course Certificates Completed:
Managerial Accounting: Cost Behaviors, Systems, and Analysis
Managerial Accounting: Tools for Facilitating and Guiding Business Decisions
Operations Management: Organization and Analysis
Operations Management: Quality and Supply Chain
Developing a Winning Marketing Strategy
Developing a Marketing Mix for Growth
Contact
I am open to full-time roles, interviews, and professional conversations related to data analysis, marketing analytics, customer insights, and market research.
Based in Antwerp, Belgium