Niloofar Falahi

Data-Driven Strategist

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I deliver data-driven solutions for market research and marketing strategy. Using machine learning as a practical tool, I analyze customer and behavioral data to uncover growth opportunities, refine positioning, and support better product and communication decisions.

Languages

English
100%
Dutch
70%
French
50%
Persian
100%

Education & Certificates

M.Sc. Business Economics - Data Science and Artificial Intelligence

University of Antwerp-Belgium
GPA: 15.86/20 - Cum laude
Focus: Machine Learning, Data Analytics, Business Applications of AI
Relevant skills: Python, SQL, experimental thinking, analytical reporting

M.Sc. Business Administration - Electronic Commerce

University of Tehran-Iran
GPA: 19.25/20
Focus: Digital business, customer behavior, marketing technology, analytics-driven decision-making

Data-Driven Decision Making (DDDM)

Course Certificates Completed:
Data-Driven Process Improvement
Data Analysis and Visualization
Applied Analytics and Data for Decision Making

Value Chain Management

Course Certificates Completed:
Managerial Accounting: Cost Behaviors, Systems, and Analysis
Managerial Accounting: Tools for Facilitating and Guiding Business Decisions
Operations Management: Organization and Analysis
Operations Management: Quality and Supply Chain
Developing a Winning Marketing Strategy
Developing a Marketing Mix for Growth

Achievements

Top 10 Finalist — Crelan Data Science Challenge 2025

Issued by University of Antwerp · Faculty of Business and Economics / Crelan · Nov 2025
Top 10 team in an academic data science challenge focused on credit risk modeling, evaluated via AUC on a competitive leaderboard. Applied feature engineering, model comparison, and validation techniques.

Iran's National Elites Foundation (INEF) Scholarship

Issued by Iran's National Elites Foundation (INEF) · May 2010

My Services

Data Analysis

Turning raw data into meaningful insights that support smarter business decisions.

Marketing Analytics

Evaluating campaigns, conversion funnels, and ROI to identify what drives real growth.

Data Visualization

Designing clear, interactive dashboards and reports that make complex data easy to understand.

Market Research

Analyzing competitors, trends, and customer behavior to uncover new opportunities.

Customer Insights

Segmenting audiences and studying user behavior to help you reach the right people with the right message.

Customer Journey & Campaign Design

Crafting meaningful campaigns by understanding the customer journey, driving engagement, and ensuring high retention.