Copywriter VS Content writer: Are they different?
Copywriter VS Content writer, Are they different? Yes, definitely!
Do you need to have both in your company? Probably.
Can you become both a copywriter and a content writer? Yes, it is possible.
To begin, a copywriter‘s job is to create short, creative, and enticing copies that increase sales or generate high-quality leads. While a content writer creates long texts to inform your audience and drive organic traffic to your website.
Did you grasp the vast difference between these two terms? Now, let’s move to the second important matter, do you need both in your company?
Copywriter VS Content writer: which one do you need to hire?
If you asked me, I would say you need both, and you need to hire two different people for these job positions. But, if you want to know the reason answer these questions.
Does your company have a blog?
You need to hire a content writer. A content writer VS. copywriter has a vast knowledge of SEO, which is essential for running a successful website. To attract more audiences to your website and increase brand awareness, you need to appear on Google search results, preferably on first to third links. A great content writer should be able to do that for you. Also, a content writer, unlike a copywriter, is more comfortable writing long texts.
Remember that you should be patient to see the results of a content writer’s job.
Do you have social media?
You need to hire a copywriter. A content writer might be able to write you a short and suit copy sometimes, but it is not their job! Generating a technical copy that can urge your audience to follow you, send a comment, or use your product is the specialty of a copywriter.
For your social media, in the competition between hiring a copywriter VS. a content writer, copywriters win.
Do you publish newsletters?
Go for a content writer. They are the best when it comes to creating informative texts. While a copywriter wants to seem creative, wit, and playful with words, a content writer’s writing style is very plain and easy to understand. That’s what you need in your newsletter. You do not want to amuse your audience in the newsletter email, you want them to follow your words and understand it. So, in copywriter VS content writer, content writers are the heroes of great newsletters, the ones that non of your subscribers would unsubscribe from!
Do you need a tagline?
Find yourself a copywriter or two, because as it’s said two heads are better than one.
A copywriter is creative and enthusiastic enough to spend a month on generating just three words, three words that you and your brand can relate to, and can be a good phrase for your target market to know you, choose you, and even love you.
Never, ever consider giving a such job to a content writer, they end up either writing a lame tagline or giving you two pages of rambled words as your company’s tagline.
Finally, if you are a content writer, a copywriter, or either one but considering choosing a career path, we have answered your question, too.
Copywriter VS content writer: Can I be both?
Yes, you can be both of them. However, being either one and increasing your knowledge in a single field can help you position yourself in the market and get a higher salary.
If you want to know more about how to become a copywriter follow my website!