How to become a copywriter? The ultimate guideline for marketing geeks!
How to become a copywriter who is an expert, can work for any brand and company, impact brands’ awareness and evolve its revenue, and most importantly, is highly paid?!
If you are new to copywriting world, first of all, you should get familiar with the concept of copywriting and learn who a copywriter is.
In a nutshell, a copywriter is a person who knows how to devise words and sentences to communicate with the audience and entice them. Remember, although the final target is to persuade the readers to buy our product or try our service, we should do it beautifully!
Decide what kind of copywriter you want to become
Yes, there are different types of copywriters in the world, and also, yes, you can be all of them at once, but to start, you need to pick one and train yourself to become that type of copywriter.
1- copywriters who work for agencies
Marketing and advertising agencies usually have various clients. If you intend to become an agency copywriter, you need to learn how to write flexibly for different brands and companies.
Remember, it is not just a change in tonation and writing style; this copywriter job requires additional creativity and is more challenging.
2- copywriters who work for corporate
If you are looking for job stability and your creativity flourish when you focus on a single subject, then becoming a corporate copywriter is suitable for you.
Corporate copywriters generate creative texts and copies to sell products and services of a specific corporate.
It does not mean that you are less creative in this position, but if you are new to copywriting world and want to know how to become a copywriter, I suggest you start as a corporate copywriter.
3- freelancers
you can work flexible hours for different brands and in various fields; how?
In this position, you can become a copywriter who generates creative copies for advertising billboards, social media, or blogs.
A copywriter freelancer usually gets paid based on working hours or word count, although I do not suggest the latter because it kills your creativity.
Copywriter jobs: what do they demand?
As a copywriter, you can write creative short or lengthy texts for various communication channels.
It could be either of these channels:
- SMS
- Blog
- Billboard
- Website Ads
- Social media
- video script
- product/service description
It does not matter whether you work as a corporate, agency, or freelance copywriter, you need to learn to multitask because either case, you should work on various projects at the same time.
The key to becoming a perfect copywriter is to be creative, spontaneous, accurate, and familiar with integrated marketing.
How to become a copywriter with no experience?
Read, write and repeat!
The key to becoming a highly-paid copywriter is not to become tired of making mistakes. Follow every year’s best copywriter examples, and follow them on their Linkedin and personal websites where they share their latest projects.
For writing a flawless copy, follow these steps
1- know your audience
2- know your communication channel
3- identify your primary purpose for writing a copy
4- learn the brand’s tone of voice and writing style and imitate it
5- Do not be afraid, and start writing
Copywriting books you need to read
Finally, I suggest you read copywriting books like Cashvertising, Tested Advertising Methods, Cash Copy, Ogilvy on Advertising, Great Leads, The Copywriter’s Handbook, Sales Letters that Sizzle, and Tested Advertising Methods.