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Success Stories

Launching a New Product with Data-Driven Market Insights and Marketing Strategies

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Launching a New Product with Data-Driven Market Insights and Marketing Strategies The Challenge Jabama, a short-term rental platform similar to Airbnb, wanted to expand its offerings with a new product: “Experiences”—activities hosted by locals, similar to Airbnb Experiences. The challenge was to introduce a completely new product, attract early users, and ensure both the product […]

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Building Human Connection with Zero-Budget Campaigns During COVID-19

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Building Human Connection with Zero-Budget Campaigns During COVID-19 The Challenge When the coronavirus pandemic hit, fashion retail brands like Bodyspinner faced reduced in-store activity and heightened consumer anxiety. While many brands pushed online shopping as the solution, this often felt disconnected from customers’ real struggles. The challenge was to show empathy, strengthen the brand’s human

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Recruitment Through Creativity: Turning a Hiring Challenge into a Brand Campaign

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Recruitment Through Creativity: Turning a Hiring Challenge into a Brand Campaign The Challenge Bodyspinner needed a fashion designer with a strong eye for graphic T-shirt design. Traditional hiring methods—posting job ads, screening CVs, and conducting interviews—were costly for the recruitment team, generated limited applications, and didn’t effectively showcase creative talent. The challenge was to attract

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Driving Sales with Smart, Data-Driven Campaigns​

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Driving Sales with Smart, Data-Driven Campaigns The Challenge Seasonal campaigns often demand high budgets, but Bodyspinner needed a creative, cost-effective Valentine’s Day activation that could increase website visibility, drive sales, and strengthen customer relationships without large financial investment. The Data Journey To design the campaign, I analyzed multiple data sources and research insights: Market research

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Boosting Online Sales with Data-Driven Customer Insights​

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Boosting Online Sales with Data-Driven Customer Insights The Challenge Bodyspinner, a fashion retail brand with both physical and online stores, struggled to drive traffic and conversions on its website. Most customers were unaware of the online shop, and those who visited often abandoned purchases due to lack of trust in sizing, delivery, and support. The

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Boosting Weblog Performance with Data-Driven Strategies

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Boosting Brand Weblog Performance with Data-Driven Strategies The Challenge Digistyle and Bodyspinner’s brand weblogs lacked consistent structure, strategic content planning, and alignment with campaigns. Key issues included high bounce rates, low CTR on blog posts, scattered content strategy, and unclear UX/UI patterns. The challenge was to optimize the blogs for user experience, engagement, and SEO

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Driving Social Media Growth with Data-Driven Strategies

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Driving Social Media Growth with Data-Driven Strategies The Challenge Digistyle’s Instagram presence was heavily focused on brand promotions and sales. While this drove some visibility, engagement was low, and the brand lacked a distinctive voice that connected with customers in a more relatable way. The challenge was to build a stronger, fashion-driven community and increase

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Optimizing Marketplace Balance with Data-Driven Insights​

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Optimizing Marketplace Balance with Data-Driven Insights The Challenge Tapsi, a ride-sharing platform similar to Uber, faced challenges on the driver side of its marketplace. Drivers were churning due to lack of engagement, unclear communication, and insufficient alignment between their needs and passenger demand. At the same time, ride demand during rush hours and golden times

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