Success Stories
From Insights to Impact
Optimizing Marketplace Balance with Data-Driven Insights
By analyzing driver behavior, ride demand patterns, and feedback, I designed a communication journey and engagement strategy that improved retention, reduced churn, and increased ride activity. The result was stronger driver-platform relationships, higher satisfaction, and a more balanced supply-demand match during rush hours and golden times.
Launching a New Product with Data-Driven Market Insights and Marketing Strategies
For Jabama’s new “Experiences” product, I led market research, product marketing, and launch-phase activities. By combining customer behavior analysis, A/B testing, and data-driven sales strategies, I helped improve product design, boost visibility, and execute impactful launch campaigns that attracted potential customers.
Building Human Connection with Zero-Budget Campaigns During COVID-19
During the coronavirus lockdown, I designed a zero-budget online campaign to position Bodyspinner as an empathetic and supportive brand. By collaborating with artists, chefs, trainers, podcasters, and writers, we created content that encouraged people to stay safe at home—showcasing the brand’s human side and receiving a hugely positive community response.
Recruitment Through Creativity: Turning a Hiring Challenge into a Brand Campaign
To find talented graphic T-shirt designers, I transformed recruitment into a digital campaign. Instead of a traditional hiring call, I launched an online game that invited people to submit T-shirt designs on social media. The campaign generated over 7,000 submissions, boosted brand visibility, and resulted in hiring 2 designers—while doubling as a successful awareness campaign.
Driving Sales with Smart, Data-Driven Campaigns
For Valentine’s Day, I designed a low-budget but smart online campaign that leveraged customer insights and behavioral data. By adding a simple gesture—a red lollipop included with online orders—I tripled website traffic, boosted sales during the campaign window, and sustained higher sales in the following days.
Boosting Online Sales with Data-Driven Customer Insights
By analyzing customer behavior and market dynamics, I designed a sales-boosting plan for Bodyspinner that improved the online shopping journey, increased trust, and introduced more customers to the brand’s e-commerce channel. Using tools like Google Analytics, Hotjar, and A/B testing, I optimized the experience, supported customers through CRM, and launched campaigns that significantly increased online sales.
Boosting Brand Weblog Performance with Data-Driven Strategies
By analyzing UX, UI, menus, content, SEO, and campaign alignment, I developed a holistic content strategy that improved CTR, reduced bounce rates, and strengthened brand identity. The result was a fully optimized brand weblog that engaged users across all touchpoints and aligned closely with marketing campaigns.
Driving Social Media Growth with Data-Driven Strategies
By analyzing Instagram insights, website behavior, shopping patterns, and market trends, I designed a data-driven content strategy that doubled Digistyle’s followers in 4 months, boosted engagement, and built a relatable, fashion-savvy brand persona through interactive, trend-driven, and educational content.